Training Programme at Delhi
on Communication Skills
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| Dr. R K Dhawan, Chairman(NR), FIEO (3rd from left) addressing the participants. On the dais, from left, are Ms. Parul Singh, Professor, FIIB; Mr. Ajay Sahai, Director General, FIEO; Dr. Ahindra Chakrabarti, Director General, FIIB and Dr. Sridhar Panda, Director(PGP & Acad), FIIB. |
Whatever be the quality, a product or a service will not sell if it is not presented well in the market. It will also not sell if the company fails to communicate and convince about its product or service in the market – be it domestic or international market. FIEO’s Northern Region Chairman Dr. R. K. Dhawan made above observations while inaugurating a two-day training programme on "Improving Presentation and Communication Skills" at Niryat Bhawan on 6th September.
This was the sixth training programme organised by FIEO on the subject. Like every earlier market-specific programme, this programme focused on customized communication skills required for the EU market. The programme covered all sets of communication skills - verbal, non-verbal, business letter writing, public speaking, cross-cultural communications etc. Faculties to the programme were drawn from Fortune Institute of International Business (FIIB), Delhi.
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According to Dr. Dhawan, communication is much more important in international market where buyers have more options in terms of quality and price. During oral communications, he said, one should make effective use of visual aids, maintain adequate eye contact, ensure clarity in pronunciation and fluency, maintain proper speed of presentation, make use of voice modulation to avoid monotony, make use of good posture and body movements expressing confidence, seek and make use of visual feedback, and lastly, but very importantly, should note down important points arising out of discussions. In fact, the whole purpose of communication is to get those important points resulting in decisions, he added. |
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Director General of FIIB, Dr. Ahindra Chakrabarti(right) presenting a certificate to one of the participant. At centre is Mr. Sunil Agnihotri, Director(NR) FIEO. |
The Director General of FIIB, Dr. Ahindra Chakrabarti, during his speech on the occasion highlighted how communication skills were providing competitive edge in today’s global market witnessing cross-country mergers, acquisitions and takeovers. "A very competitive business proposition may be lost if not promoted and presented to the customers properly," he observed.
